Fashion trends impact society by being spreading through social media, getting likes, and sales. Everything from the runway to celebrities influences the fashion trends in social media. These trends spread through Instagram with posts, viewed by millions. All of these trends affect the market of which trend is making a comeback. Many of these trends have resurfaces from the 80s, such as neon.
Fashion trends such as neon have received over 7 million likes on social media. Due to the celebrities wearing them such as the Kardashians. This trend became so popular they were making cheaper alternatives. Fashion nova took this trend and made several look-like products at a cheaper price due to the material. Neutral clothing is also a very popular trend right now. On Instagram, the new thing is to post a full neutral outfit or a monotone one. There has been a 22% increase of Neutrals in the market. Celebrities are wearing it and it’s spreading to Instagram posts and the media. Animal print has also increased in the market. Animal print is being used in different designs such as combining materials. For example, Nike is using it in shoes combining animal print with suede, leather, etc.
All in all, these fashion trends have set new boundaries for the fashion world and beyond. Created new standards for Instagram and boosted the market. These fashion trends have spread like wildfire through the media and they are being worn everywhere. The impact of celebrities and fashion shows move the culture to think that they want to buy the item. Ultimately a fashion trend is a dynamic style that not only affects that group but the world.
Works Cited
“The Instagram Effect: How Influencers Drive Successful Fashion Trends.” EDITED, 21 Nov. 2019, edited.com/resources/the-instagram-effect/.
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