Social media in the last year has made a major impact on the fashion industry. The high number of trending hashtags, videos, posts, and stories dominate the fashion industry. The new and upcoming fashion brands heavily utilize social media to get more publicity for their brand. Also, the major brands use social media to grow and highlight their new clothes. Their main purpose is to gain more followers and sales. Hashtags and videos attract a new audience for the fashion world. The repetitive sales marketing causes heightened awareness and more hits to their websites which leads to potential sales.
Instagram stories can now connect with the audience by new features such as see more button and swipe up. These features allow the customer to easily view the product in the story. The audience gets to see the website and they have a higher chance of buying the item. Hashtags can be more specific now and show us only one product such as designer belts. Instagram can also show us fashion shows or upcoming clothing drops. They give us a better insight into what’s new and trending in the fashion world. Instagram has designed a new feature allowing the consumer to purchase products from their post. This can increase traction to the website and boost sales in a different way than other platforms. The fashion world on youtube has greatly expanded due to trendy streetwear. Individuals create YouTube pages and post links to fashion products so the audience can have access to them.
Overall, these new features not only helped known brands but new ones too. These features elevated the brand’s look and attracted an audience. Instagram and youtube’s new technology has set trends in the fashion world and beyond. Their success has started to highlight different fashion brands. As a whole, these features set new standards for the fashion world and what to come next.
Works Cited
Murray, Katie, and Emily Herman. “Social Media’s Effect on the Fashion Industry.” Green Buzz Agency, 12 Feb. 2020, greenbuzzagency.com/social-media-effect-fashion-industry.
Davis, Alexis. “How Social Media Has Changed The Fashion Industry – The Content Plug: Austin, Texas Social Media Agency.” The Content Plug, The Content Plug, 7 May 2018, thecontentplug.co/blog/social-media-fashion.
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